Level Up Your Marketing With Cooke Consulting Solutions

What is content marketing strategy?

Content strategy is your company’s plan to leverage written, audio, visual and video content to educate clients and potential clients about your company’s expertise and capabilities. The plan and subsequent content is aligned to your company’s objectives, which may include increasing brand awareness, engaging prospects and driving them toward consideration of your company’s products and services.

At Cooke Consulting Solutions, we believe your brand story is a collection of your clients’ stories. We collaborate with your leaders to identify your position in an increasingly crowded marketplace, share your company’s expertise via thought leadership to engage your target audience, and highlight the news your company, your leaders and your clients make.

Why B2B content marketing strategy is valuable for your business

Content marketing strategy takes your brand identity and business strategy and converts it into storytelling that supports your company’s objectives. Demand Metric found that 70% of consumers would rather learn about a company through quality content than ads, so it follows that 59% of B2B marketers find their company blogs to be the most valuable channel for developing leads. Dollar-for-dollar, content marketing drives three times as many leads as traditional marketing.

Because consumers of your products and services become more engaged through content, they begin to build an emotional connection to the brand. Yes, even in B2B, ‘finding the feels’ is important. Humans are human, and at work they might feel the stress of looming deadlines or anxiety over a potential promotion. If your company can help relieve some of that pressure, then you are solving a problem for them as well as their business. That builds trust - the most important feeling people can have about any company.

For more than five years, Cooke Consulting Solutions has been the trusted B2B content marketing partner to dozens of organizations that support credit unions and community banks. We put our decades of combined experience in publishing, communications and social media to work helping your company appear everywhere your prospects are searching for answers to their challenges. Learn more about our services.

How we put content marketing strategy into action

Setting content strategy is crucial, but meaningless without execution. If your team can take it from strategy to execution, great! If not, Cooke Consulting Solutions is fully prepared to take on your content creation needs. From webinars to research papers to blogs to social media, we can elevate your company’s brand to build the right audience to help fulfill your business objectives. You might have a strategy in place, but need the right people to execute; we can handle that, too!

Cooke Consulting Solutions will prime your content strategy with a calendar reflecting the ideal topics, content types and cadence for your brand needs and budget. We also adapt to changing needs as the world of financial services evolves around us. Our team will work collaboratively with your leaders to help ensure your company doesn’t miss a beat.

After nearly 25 years in publishing and content marketing, Founder/Principal Sarah Snell Cooke has built a network of journalists, designers, social media professionals and various other expert content creators to ensure we are on point for your brand.

“Not trying to make you blush but the sophistication of your operation is exceeding my already high expectations.”

— CU Strategic Planning Co-Owner/Founder Jamie Strayer